Privacy Policy

1. Introduction

TotalCare Cleaning Operations LLC, a wholly owned subsidiary of TotalCare Cleaning Holdings LLC, itself a wholly owned subsidiary of BoMo Capital Partners LLC (collectively, “TotalCare,” “we,” “our,” or “us”), is committed to protecting the privacy and security of your personal information.

This Privacy Policy describes how TotalCare collects, uses, discloses, retains, and protects personal information obtained through:

• The TotalCare website at www.gototalcarecleaning.com
• Online booking and scheduling services
• Customer account portals
• Service professional and partner application systems
• Email, phone, text, and other communications with TotalCare
• Any other platform or service operated by TotalCare

This policy is incorporated by reference into and forms part of the TotalCare Terms of Service. In the event of a conflict between this Privacy Policy and the Terms of Service, the Terms of Service shall control with respect to the specific conflicting provision.

2. Information We Collect

A. Information You Provide Directly

When you interact with TotalCare — by creating an account, booking a service, contacting support, or applying to join the platform — we may collect:

• Full name and contact information (email address, phone number, mailing address)
• Service address and property access instructions
• Billing name and payment method details (processed via secure third-party processors)
• Account login credentials
• Service preferences, special instructions, and feedback
• Communications with TotalCare support staff

B. Service Professional & Partner Applicant Information

Individuals applying to join the TotalCare platform as independent Service Professionals may additionally provide:

• Work history and professional references
• Government-issued identification for identity verification
• Proof of insurance and relevant certifications
• Background screening authorization and results
• Bank account or payment routing information for 1099 payouts

C. Automatically Collected Information

When you visit our website or use our platform, certain information is collected automatically through cookies, pixels, log files, and similar technologies, including:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Device type, operating system, and unique device identifiers
• Pages visited, time spent, and navigation paths
• Booking behavior, search queries, and feature interactions
• Referral source (how you arrived at our website)

This automatically collected data is used to improve platform performance, troubleshoot errors, and optimize the user experience. It does not, on its own, identify you personally.

3. Payment Information

All payment transactions on the TotalCare platform are processed exclusively through secure, PCI-DSS compliant third-party payment processors, including Stripe. TotalCare does not store, transmit, or have access to full credit card numbers, CVV codes, or full bank account numbers on its own servers.

By providing payment information, you authorize TotalCare’s payment processors to store your payment method on file for the purpose of charging for booked services, recurring subscriptions, and any applicable fees in accordance with the Terms of Service. The payment processor’s independent privacy policy governs its handling of your financial data.

TotalCare is not responsible for the privacy or security practices of third-party payment processors, though we require that any processor we engage maintain industry-standard security certifications.

4. How We Use Your Information

TotalCare uses the information collected for the following purposes, each of which constitutes a legitimate basis for processing:

• Service Delivery: To schedule, dispatch, and fulfill cleaning services; to communicate service confirmations, updates, and follow-ups.
• Account Management: To create and maintain your customer or service professional account and authenticate your identity.
• Payment Processing: To charge for services rendered, issue refunds where applicable, and manage recurring billing.
• Platform Safety & Compliance: To screen service professionals, investigate complaints, and enforce our Terms of Service and conduct standards.
• Customer Support: To respond to inquiries, resolve disputes, and improve the quality of service interactions.
• Legal Compliance: To meet applicable federal, state, and local legal and regulatory obligations, including tax reporting for independent contractors.
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, identity theft, and other misuse of our platform.
• Analytics & Improvement: To analyze usage patterns, measure platform performance, and improve our website, booking flow, and services.
• Marketing & Communications: To send promotional offers, service updates, and newsletters — subject to your right to opt out at any time.

We will not use your personal information for purposes materially different from those listed above without providing prior notice and, where required by law, obtaining your consent.

5. Information Sharing & Disclosure

We may share your information only in the following limited circumstances:

A. Independent Service Professionals

To fulfill your booked service, we share limited information with the assigned Service Professional, including your first name, service address, and any specific service instructions you have provided. We do not share your full legal name, payment information, or contact details beyond what is operationally necessary to complete the service. Service Professionals are strictly prohibited from retaining, sharing, or using this information for any purpose outside of the immediate TotalCare platform service.

B. Trusted Service Providers

We engage vetted third-party vendors who assist us in operating the platform and delivering services. These vendors are contractually prohibited from using your data for any purpose other than providing services to TotalCare and are required to maintain appropriate security standards. Vendors may include:

• Payment processors (e.g., Stripe)
• Background screening providers
• Website hosting and cloud infrastructure providers
• Customer communication platforms (email, SMS)
• Analytics and advertising technology providers
• Booking and scheduling software providers

C. SMS & Text Messaging Compliance

TotalCare Cleaning LLC sends transactional SMS text messages to customers and service professionals who have opted in. Message types include appointment confirmations, service reminders, dispatch notifications, and job status updates. We do not send marketing or promotional SMS messages.

• How to opt in: Customers opt in by checking the SMS consent checkbox on the booking form prior to completing a reservation. Service professionals opt in via their signed independent contractor agreement.
• Message frequency: Varies based on your scheduled services. Most customers receive 2–4 messages per service.
• Rates: Message and data rates may apply depending on your mobile carrier and plan.
• To opt out: Reply STOP to any SMS from TotalCare at any time. You will receive one final confirmation message, then no further messages will be sent.
• For help: Reply HELP or contact us at privacy@gototalcarecleaning.com or 888.378.7451.

Mobile phone numbers, SMS opt-in data, and text messaging consent information will not be shared with, sold to, or transferred to any third parties, affiliates, or partners for marketing or promotional purposes under any circumstances. This restriction applies regardless of any other data-sharing provisions in this Privacy Policy. SMS opt-in consent is collected solely for the purpose of sending the specific transactional communications for which you have opted in and will not be used for any other purpose without your express separate consent.

D. Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or other corporate transaction involving TotalCare or any of its affiliated entities, your personal information may be transferred to the acquiring entity as part of that transaction. We will provide notice of any such transfer and any material change to how your data is handled, to the extent required by applicable law.

E. Legal Requirements & Safety

We may disclose personal information without prior notice if we have a good-faith belief that disclosure is necessary to: (i) comply with a legal obligation, court order, subpoena, or lawful government request; (ii) enforce our Terms of Service or this Privacy Policy; (iii) protect the rights, property, or safety of TotalCare, our users, Service Professionals, or the public; or (iv) detect, prevent, or address fraud, security, or technical issues.

6. Cookies & Tracking Technologies

Our website and platform use cookies, web beacons, pixels, and similar tracking technologies to enhance functionality and collect usage data. Specifically, we may use:

• Essential Cookies: Required for core platform functionality such as login sessions and booking flow. These cannot be disabled without impairing service functionality.
• Analytics Cookies: Tools such as Google Analytics that help us understand how visitors interact with our website. Data collected is aggregated and used to improve platform performance.
• Advertising & Retargeting Pixels: Technologies such as the Meta (Facebook) Pixel and Google Ads conversion tracking that help us measure advertising effectiveness and serve relevant ads to users who have previously visited our site.
• Functional Cookies: Cookies that remember your preferences, such as language settings or service area selections.

Your Cookie Choices: You may disable or restrict non-essential cookies through your browser settings or through opt-out tools provided by third-party analytics and advertising platforms (e.g., Google Analytics Opt-Out, Digital Advertising Alliance opt-out). Please note that disabling certain cookies may affect the functionality of our website and booking platform.

By continuing to use our website after being presented with this notice, you consent to our use of cookies as described above.

7. Data Security

TotalCare implements a combination of administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include, but are not limited to:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Restricted access to personal data on a need-to-know basis among authorized personnel
• Use of PCI-DSS compliant payment processors for all financial data
• Regular review and updating of security practices

8. Data Retention

TotalCare retains personal information for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including:

• The duration of your active account or service relationship with TotalCare
• As required to comply with applicable legal, tax, or regulatory obligations (e.g., IRS 1099 reporting requirements for independent contractors)
• As necessary to resolve disputes, enforce agreements, and protect TotalCare’s legal interests
• For a reasonable period following account closure to allow for the resolution of any post-service claims or disputes

When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it in a manner that prevents reconstruction or identification.

9. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. These may include:

• Right to Access: The right to request a copy of the personal information we hold about you.
• Right to Correction: The right to request that inaccurate or incomplete personal information be corrected.
• Right to Deletion: The right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, ongoing disputes).
• Right to Opt Out of Marketing: The right to opt out of receiving promotional communications from TotalCare at any time by clicking “unsubscribe” in any marketing email or contacting us directly.
• Right to Data Portability: Where technically feasible, the right to receive your personal information in a structured, machine-readable format.
• Right to Non-Discrimination: TotalCare will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please submit a written request to privacy@gototalcarecleaning.com. We will verify your identity before processing any request and will respond within the timeframe required by applicable law (generally 30–45 days). Some requests may be subject to exceptions permitted by law.

10. Do Not Sell or Share My Personal Information

TotalCare does not sell your personal information to third parties. If applicable privacy laws in your jurisdiction provide a specific “Do Not Sell or Share” right (such as the California Consumer Privacy Act, as amended by the CPRA), you may exercise that right by contacting us at privacy@gototalcarecleaning.com.

California residents may also designate an authorized agent to submit requests on their behalf. We will require reasonable verification of the agent’s authority before processing such requests.

11. Third-Party Links & Platforms

Our website and communications may contain links to third-party websites, applications, and services that are not owned or controlled by TotalCare. This Privacy Policy applies only to TotalCare’s own platforms and services.

TotalCare has no control over and assumes no responsibility for the content, privacy policies, or data practices of any third-party sites or services. We strongly encourage you to review the privacy policy of any third-party site you visit. The inclusion of a link on our platform does not constitute an endorsement of that third party’s privacy practices.

12. Children’s Privacy

TotalCare’s services are intended solely for individuals who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from individuals under the age of 18. If you are a parent or guardian and believe that your child has provided personal information to TotalCare without your consent, please contact us immediately at privacy@gototalcarecleaning.com and we will take prompt steps to delete that information from our records.

13. Policy Updates

TotalCare reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will post the updated policy on this page with a revised “Last Updated” date. For significant changes, we may also provide notice via email or a prominent notice on our website.

Your continued use of TotalCare’s platforms or services following the posting of any updated Privacy Policy constitutes your acceptance of the revised policy. It is your responsibility to review this page periodically for changes. If you do not agree to the revised policy, you must discontinue use of our services.

14. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or TotalCare’s data practices, please contact our privacy team:

We will acknowledge receipt of your inquiry promptly and respond within the timeframe required by applicable law.